🍁 Made for Canadian families
Everything your child needs for life.None of the overwhelm.
Lifelong protection and savings that grow with them — all in one simple plan.
Free. Takes about a minute.
from real parents on Google
See your child's plan
A quick, personal walkthrough — one question at a time.
Step 1 of 6
What's your child's first name?
Just a first name — so I can make this feel personal.
Free, no pressure. Takes about a minute.
An RESP — Canada's education savings plan — helps with school. This helps with everything.
Plan for any path they choose.
Here's something most parents are never told: lifelong insurance and savings grow with your child. Not just for tuition — for whatever comes next.
What is a Kidsurance® plan?
Permanent life insurance for your child, issued by The Canada Life Assurance Company. Two things that last their whole life: coverage that's always there, and savings that grow — for a first home, a business, whatever's next.
You pay for a set period — up to 20 years — then you're done. The coverage and savings keep going. From $100 a month.
One day, this could be their first home, a soft landing when life doesn't go as planned, or the head start you wish you'd had.
How it works
Three simple steps.
Explore
See what a plan could look like for your child.
Talk it through
A quick, no-pressure call with me, Adrian — a dad of two and a licensed insurance advisor.
You're set
If it's right, sign right from your device. Done.
You're all set!
Your child is covered for life. Signed right from your device.
Starting coverage
$150,000
Lifelong protection that grows with them.
Finish in minutes, not days.
No paperwork piles. No back-and-forth. If it feels right, you can complete everything right from your device.
Free, no pressure. Takes about a minute.
Or book a call →Real coverage. Real people. Real peace of mind.
Built on participating whole life insurance issued by Canada Life.
Set up with a Certified Financial Planner® and licensed insurance advisor.
No pressure, no call centres — just a real dad who'll talk to you.
From one parent to another.
I'm Adrian — a dad of two, a Certified Financial Planner®, and a licensed insurance advisor. I set this up for my own kids first. Kidsurance® is what I wish someone had told me about sooner.
Read my storyWhat parents are saying
We've helped families across Canada feel more at ease about their children's future.
“I set up a Kidsurance® policy for my son with Adrian... we learned it can be a great and better alternative to RESPs. The process was simple, clear, and educational. Now I feel we've set our son up for a successful start to his future.”
— Stephanie Thompson
“No pressure, no confusing fine print, no pushy sales pitch — just clear info and a team that genuinely cares. It felt more like a chat with a helpful friend than a typical insurance meeting. Thanks, Adrian and Kidsurance®, for making this simple, stress-free, and actually kind of fun!”
— Tony Bui
“I set up a Kidsurance® policy for my son with Adrian because I love planning long into the future for my kids. It was easy to understand and quick. Now that it's in place, I feel like I can relax knowing we've taken a positive step toward our son's future.”
— Mark Kimmich
Questions parents ask
Still have questions?
I'm happy to help. Call 1-888-840-0126 (9–5 EST, Mon–Fri) or email me.
Ready to get started?
Take two minutes to see what a plan could look like for your child.
Free, no pressure. Takes about a minute.
Or book a call →