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🍁 Made for Canadian families

Everything your child needs for life.None of the overwhelm.

Lifelong protection and savings that grow with them — all in one simple plan.

Free. Takes about a minute.

5.0

from real parents on Google

See your child's plan

A quick, personal walkthrough — one question at a time.

Step 1 of 6

What's your child's first name?

Just a first name — so I can make this feel personal.

Free, no pressure. Takes about a minute.

An RESP — Canada's education savings plan — helps with school. This helps with everything.

Plan for any path they choose.

Here's something most parents are never told: lifelong insurance and savings grow with your child. Not just for tuition — for whatever comes next.

What is a Kidsurance® plan?

Permanent life insurance for your child, issued by The Canada Life Assurance Company. Two things that last their whole life: coverage that's always there, and savings that grow — for a first home, a business, whatever's next.

You pay for a set period — up to 20 years — then you're done. The coverage and savings keep going. From $100 a month.

Dad throwing his child into the air on the beach

One day, this could be their first home, a soft landing when life doesn't go as planned, or the head start you wish you'd had.

How it works

Three simple steps.

1

Explore

See what a plan could look like for your child.

2

Talk it through

A quick, no-pressure call with me, Adrian — a dad of two and a licensed insurance advisor.

3

You're set

If it's right, sign right from your device. Done.

Finish in minutes, not days.

No paperwork piles. No back-and-forth. If it feels right, you can complete everything right from your device.

Free, no pressure. Takes about a minute.

Or book a call →

Real coverage. Real people. Real peace of mind.

Built on participating whole life insurance issued by Canada Life.

Set up with a Certified Financial Planner® and licensed insurance advisor.

No pressure, no call centres — just a real dad who'll talk to you.

Adrian, founder of Kidsurance

From one parent to another.

I'm Adrian — a dad of two, a Certified Financial Planner®, and a licensed insurance advisor. I set this up for my own kids first. Kidsurance® is what I wish someone had told me about sooner.

Read my story

What parents are saying

We've helped families across Canada feel more at ease about their children's future.

“I set up a Kidsurance® policy for my son with Adrian... we learned it can be a great and better alternative to RESPs. The process was simple, clear, and educational. Now I feel we've set our son up for a successful start to his future.”

— Stephanie Thompson

“No pressure, no confusing fine print, no pushy sales pitch — just clear info and a team that genuinely cares. It felt more like a chat with a helpful friend than a typical insurance meeting. Thanks, Adrian and Kidsurance®, for making this simple, stress-free, and actually kind of fun!”

— Tony Bui

“I set up a Kidsurance® policy for my son with Adrian because I love planning long into the future for my kids. It was easy to understand and quick. Now that it's in place, I feel like I can relax knowing we've taken a positive step toward our son's future.”

— Mark Kimmich

Read all our reviews on Google →

Questions parents ask

A simple way to give your child a lifelong head start. Permanent (whole life) insurance issued by Canada Life — lasting coverage plus savings that grow over time. I'm Adrian, a Certified Financial Planner® and licensed insurance advisor, and a dad of two. I'll walk you through it in plain language, no pressure.

No. You pay for a set period — up to 20 years — and then you're done; no more premiums are required. But the coverage and savings keep going for your child's whole life. A limited commitment with a lifelong payoff.

Very little. Explore in two minutes, one quick call, and if it's a fit, sign right from your device.

You pick what fits — plans start at $100 a month, and it should feel comfortable, never stretched. Yes, it's a real commitment — that's what makes it meaningful: money you'd set aside for your child anyway, now with lifelong coverage attached. We'll find the right number together, zero pressure. See what affects the price →

An RESP is great for school. Kidsurance® isn't limited to tuition — it's lifelong coverage and savings your child can use for a home, a business, or whatever's next. Many parents do both. See the full RESP vs. life insurance comparison →

Coverage is based on age and health. Starting young and healthy locks in an advantage that gets harder to get later.

Yes — this isn't just for mom and dad. Grandparents, aunts and uncles, and legal guardians can set up a plan for a child they love. It's actually one of the most meaningful gifts a grandparent can give — something that grows with them for life, long after toys are forgotten. A parent is usually involved in the process, but I'll walk you through exactly how it works for your situation. No pressure, just ask.

Not at all. No jargon, no fine print, no sales pitch — just clear answers from a real person.

Participating whole life insurance issued by Canada Life — one of Canada's largest and longest-standing insurers. I'm the licensed insurance advisor who helps you set it up.

Yes. Sensitive details — health, banking — go securely through the insurer's own system, never this website.

A Certified Financial Planner® and licensed insurance advisor, building on participating whole life insurance issued by Canada Life, who set this up for his own kids first. Dad first, advisor second.

Still have questions?

I'm happy to help. Call 1-888-840-0126 (9–5 EST, Mon–Fri) or email me.

Ready to get started?

Take two minutes to see what a plan could look like for your child.

Free, no pressure. Takes about a minute.

Or book a call →