From one parent to another.

I'm Adrian LeRoy — a dad of two boys based in Ontario, a Certified Financial Planner® and licensed insurance advisor. Before Kidsurance® was a brand, it was something I set up for my own kids.

I spent years as an advisor, and I kept noticing the same thing: parents hear all about RESPs and savings accounts, but almost no one tells them they can set up lifelong insurance and savings for their child while they're young — something that gets harder to do as kids get older.

I started Kidsurance® to change that. Dad first, advisor second.

Adrian is a CFP® (Certified Financial Planner®) and licensed insurance advisor. Plans are built on participating whole life insurance issued by The Canada Life Assurance Company.